Resources Library by ANA

Branding national assets amidst global diversity

Globalization trends and regional integration in Latin America have brought major pressure to define which national assets are unique and, therefore, how a country, its people and its economic profile can be characterized in order to ensure...

Catalogue: Global Diversity 2006

Authors: Fabián Echegaray, Leonardo Athias

Company: Market Analysis

May 8, 2006

Revue Française du Marketing (Décembre 2004)

Le présent numéro de la RFM comporte trois parties. La première situe le thèmegénéral «marketing et développement durable» dans l'actualité. La deuxième partie de ce numéro est centrée sur les études et...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2004

Sustainable motivation

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues.They even generally show that consumer's would pay a premium for...

Catalogue: ESOMAR Responsible Marketing 2004

Author: David Elliott

May 11, 2004

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004

Authors: John Commiskey, Patrick E. Murphy

May 11, 2004

Overcoming the communication gap

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Christian Loewe, Martin Lichtl

May 11, 2004

Sustainability is not rubbish

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government (both local and national) to implement more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Tim Burns, Neil Smith

May 11, 2004

Creating a sustainable future by means of a global sustainability brand

Something significant is being overlooked in the sustainability agenda, hindering the evolution/adoption of sustainability.The central message and real world implications can be applied in business today as the lack of adoption of sustainability...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Sophie Constance

May 11, 2004

Educating for sustainability

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and sustained cultural change towards living more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Brian Sharpley, Eric Bottomley, Scott MacLean, Steve Malcolm, Pat Armstrong

May 11, 2004

Think like the sun

Understanding the dynamics of Ecologism is the objective of this paper.Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Tim Love

May 11, 2004